I’ve worked as a UX content strategist, UX content designer, and UX writer. These categories cross over a lot. Along with the highlights below, here is a UX content strategy case study that demonstrates my approach and some of the results I’ve achieved.
UX content strategist, U.S. Bank
I worked in the UX department as the primary strategist dedicated to the U.S. Bank mobile app. Accomplishments included:
- Defining content interactions for the newly introduced mobile deposit task flow
- Conducting an A11Y content accessibility audit of all screens in the mobile app
- Developing an error message database and style guide
- Writing all microcopy including explanatory text, messaging, field labels and CTAs
This role developed my skills as a “content designer:” someone who views pages, products, task flows, fields, forms and CTAs as different forms of content, rather than relying on rigid distinctions between site, touch and written communication.
I sometimes create low-fi wireframes and mockups to represent my content recommendations. This is one way in which I’ve learned to collaborate closely with other designers.
Sr. copywriter for product teams, HealthPartners
In this role, my approach to UX writing for member and patient secure accounts (e.g., logged-in web and mobile experiences) drew upon my passion for content design and strategy. Highlights included:
- Achieving high engagement results by re-crafting multi-channel campaign content for personalized member health communication
- Introducing a new content delivery channel for campaign communication
- Collaborating on the newly introduced guided doctor search experiences
This role highlights the crossover between UX writing (microcopy), content design, and content strategy. To be an effective writer in this environment requires understanding the way content is experienced rather than simply read.
Every page or flow forms a larger statement, some of which is expressed in words, and some with visuals, layouts and screen elements. Working with accessibility guidelines, where every visual element requires a spoken label, really exemplifies this crossover.