Email marketing copy

I write for multichannel B2B/C marketing campaigns and various types of internal communication. I use data, research and analytics to back up my creative, including:

  • Subject-line style and length
  • Body copy conversion
  • Segmentation, A/B testing and analytics

This approach results in high engagement and conversion results. I still try to have as much fun as the science will allow. Here’s a past sample from a Lenovo campaign promoting laptops and tablets.

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