I write for multichannel B2B/C marketing campaigns and various types of internal communication. I use data, research and analytics to back up my creative, including:
- Subject-line style and length
- Body copy conversion
- Segmentation, A/B testing and analytics
This approach results in high engagement and conversion results. I still try to have as much fun as the science will allow. Here’s a past sample from a Lenovo campaign promoting laptops and tablets.