Categories

I’m a content strategist, copywriter, and UX person.

img_8066Hi I’m Eric, and I’ve been writing and working in content strategy for more than 20 years. I love Oxford commas and am trying to use them more. I enjoy building products, making websites, working on email campaigns, and writing online ad copy and blogs. I’ve worked on everything from breakfast cereal and smartphones to animal husbandry and spaceship-making. Wherever I’m working I try to find The Good.

Content strategy. To me this means thinking about writing and where it fits. My content strategy experience includes a lot of UX work. And if you’re redoing your website, I can help figure out what to do with all your stuff.

Copywriting and creative work. I’m a copywriter with a visual approach who likes to work closely with designers. Past projects have included writing for web, mobile and email marketing.

UX content design. This is a term I’m using for UX content strategy. When you keep getting asked to write four words at a time you get bored and start thinking about fields, buttons and colors as “words.” The next thing you know you’re making wireframes.

Blogging, content marketing, longer writing. I write blogs and long-form content on complex topics like health care. These pieces are thoroughly researched, SEO-ready and positioned for social and inbound marketing.

Digital strategy. I don’t love the word “digital,” but it works. Working with content often puts me in the position to help out with bigger ideas. Content is at the center of most things. That’s why they call it content, I guess.

Take a look at my resume for a more thorough view of my skills and experience.

Thanks for visiting. If you’d like to talk more, feel free to connect with me on LinkedIn.

-Eric Hayward