I’m a content strategist, copywriter, and UX person.

img_8066Hi I’m Eric, and I’ve been writing and working in content strategy for more than 20 years. I love Oxford commas and am trying to use them more. I enjoy building products, making websites, working on email campaigns, and writing online ad copy and blogs. I’ve worked on everything from breakfast cereal and smartphones to animal husbandry and spaceship-making. Wherever I’m working I try to find The Good.

Content strategy. To me this means thinking about writing and where it fits.¬†My content strategy experience includes a lot of UX work. And if you’re redoing your website, I can help figure out what to do with all your stuff.

Copywriting and creative work. I’m a copywriter with a visual approach who likes to work closely with designers. Past projects have included writing for web, mobile¬†and email marketing.

UX content design. This is a term I’m using for UX content strategy. When you keep getting asked to write four words at a time you get bored and start thinking about fields, buttons and colors as “words.” The next thing you know you’re making wireframes.

Blogging, content marketing, longer writing. I write blogs and long-form content on complex topics like health care. These pieces are thoroughly researched, SEO-ready and positioned for social and inbound marketing.

Digital strategy. I don’t love the word “digital,” but it works. Working with content often puts me in the position to help out with bigger ideas.¬†Content is at the center of most things. That’s why they call it content, I guess.

Take a look at my resume for a more thorough view of my skills and experience.

Thanks for visiting. If you’d like to talk more, feel free to connect with me on LinkedIn.

-Eric Hayward