img_8066I’m Eric. I’m a writer and digital strategist. (Once I had a short tenure as a security guard. In college I also worked in a petting zoo. Those jobs are not included in my LinkedIn profile or on my resume.) I’ve been doing this around 18 years.

Content strategy. This means not just writing but thinking about writing, and most often happens when large organizations are redesigning their websites. They don’t know what to do with all their stuff.

Creative. I am a copywriter who works in a highly collaborative manner with graphic designers, and also has at times directed design projects. I prefer to come up with concepts and think through campaigns, but I’ve also written plenty of headlines and happily performed a range of one-off sorts of writing projects.

Client service and digital strategy. My favorite thing to do at work is serve as an advisor to executive and marketing leaders. This involves facilitating and leading discussions, making business cases, pitching ideas and fielding questions on a day to day basis. It allows me to think in terms of bigger strategy, even though I will always be a content person at heart. Because content is at the center of most things. That’s why they call it content I guess.

Style. My working style emphasizes frankness, passion and purpose. My personal style favors Vans and black tee shirts.

Thanks so much for visiting with me here. If you’d like to talk more, feel free to connect with me on LinkedIn.

-Eric Hayward