I write marketing pages, hero ads, banner ads, multi-channel campaign landing pages, native mobile copy and multichannel push, text and email copy.
U.S. Bank
I wrote copy to promote “Photo Banking.” My approach veered away from lists of features in favor of lifestyle benefits.
Logitech and Logitech G
For the past few years I’ve created themes and written copy for Logitech’s back-to-school, Black Friday, Cyber Monday and holiday campaigns.
Hero banner at Logitech.com
Gift guide
This year’s featured products included the Logitech Crayon, and other tools designed to encourage creativity.
“Design and play your way to the perfect holiday. Explore gift ideas for everyone on your list.”
Holiday deals sub-page
Black Friday messaging
Logitech G, gaming brand
“Make this an epic holiday season with high-performance gaming gear.”
Infographics
I wrote infographic copy as part of my work creating B2C blog content for medical device manufacturer Omron. Omron embeds infographics into longer-form articles but then also extracts and shares them through their social channels. I additionally wrote Tweets and Facebook ads to promote this content.
Adobe
I created marketing copy for Adobe Learning. This virtual classroom software was part of umbrella messaging I also wrote for the larger Connect platform.
“Adobe Connect web conferencing software service offers immersive online meeting experiences for collaboration, virtual classrooms and large scale webinars.”
The copy was created for Adobe’s e-commerce pages, so it was extremely short and driven toward “Try” or “Buy” CTAs.
Crowdstrike
I created ad and website copy for this leading corporate network security provider. Crowdstrike differentiates itself through a combination of self-running technology and skilled human intervention.
Crowdstrike also distinguishes itself from competitors by fast implementation thanks to a cloud-native platform.
I did this work for Crowdstrike after completing a content strategy project, which included comprehensive competitive analysis and UX/Content/Design audit of the company’s existing website.
Cheerios.com
I was asked to write, rewrite or edit all of the health and child development copy as well as more than 100 heart-health-related pages that support this timeless brand. This copy work was at the tail end of a lengthy content strategy project which included a complete audit of more than 150 pages of health content. My copy approach emphasized creating a friendly and helpful tone that wasn’t preachy. I did this by avoiding “do this” statements in favor of “you can” statements.
“You develop a thick skin, putting foods in front of your toddler only to have them refused again and again. Parents of toddlers eventually see their persistence pay off. When kids have been given a variety of food choices over time they eventually make choices that will surprise you.”
Quixotic 